Seven years ago, I drew a poster featuring the CRJ550 of the American regional airline GoJet in its new United Express livery for the first time. For a while, it became the best-selling poster. We sold twenty copies in just the first day! But time flies, and it feels like it was only yesterday. Gradually the excitement died down, and the time came to refresh the poster.
In the previous version, the aircraft stood against the backdrop of the famous Gateway Arch, located in St. Louis, Missouri. Over time, sales experience showed that posters featuring landmarks have a limited audience — precisely because of their tight connection to a specific place. That’s why all new posters feature a neutral yet unique background. This doesn’t mean that scenic locations will disappear from posters forever. I’ve kept the St. Louis backdrop. It will be polished up and added to a library of landmark backgrounds that I’m putting together. Slipped up? Well, let’s consider it a teaser.
Now let me tell you about the second poster that joined the world aviation fleet of our Aviaposter project. As I wrote in the preview on the first page, it features an airline not currently in our catalog. I used that phrasing deliberately, because one Air Transat poster did exist within our project — but it’s currently set aside for an update, and it will be a special edition. But that’s a different story. Today I’m presenting the Air Transat poster with the brand-new Airbus A321NX. Its livery, flowing from deep blue to light blue and back again, seems to mirror the colors of the sky across different latitudes — from north to south — where the popular destinations lie.
The next two posters managed to "jump" into the news feed at the very last moment.
Say hello to the African giant — the Airbus A340−600 of South African Airways. We already have one A340 from this airline, but this time it’s the -600 variant on display. Every time I have to draw the six-hundred, its length makes me want to change the poster proportions, widening it from 900 to 1200 mm. It really is an enormously long aircraft! Unfortunately — or fortunately — the lab’s technical capabilities don’t allow for that without a loss in print quality. In the meantime, the printed poster has already set off on its journey across the ocean to the United States.
And finally, the fourth and last poster. It is the updated McDonnell Douglas MD-11F of FedEx Express — the patriarch of express delivery. I placed the livery of aircraft N596FE onto the updated model template, where I swapped out the set of highlights and refined a number of details. Then I drew a new landscape and sky. The result is an entirely new poster, which wrapped up the January work.